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The post SEL 20200528 appeared first on Search Engine Land.

Though they're ticking back up, decreased CPMs are still a buying opportunity. The post Nearly two-thirds of online publishers saw lower CPMs in early May appeared first on Search Engine Land.

Do you want to add conversion tracking features to your WordPress website? Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website. In this guide, we will show you how to add… Read More » The post WordPress Conversion Tracking Made Simple: A […]

Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition […]

75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates. The post Five quick ways to speed up your ecommerce conversions appeared first on Search Engine Watch.

Within Google Analytics, there is a myriad of tools and analyses available to marketers. But destination goals, in particular, offer you a unique way to analyze how well your company’s core objectives are being met. Today, we’re going to show you how to set up a destination goal, what you can track with this goal... […]

This week, Google rolled out a “confirm with Voice Match” payments feature into Google Assistant. The payment method is available for both smart speakers and displays. In fact, you can probably activate it on your Android or Apple smartphone right now. How to Use Voice Match Payments If you’d like to use Voice Match payments... […]

You probably already know about using schema.org markup in your web pages. But did you know that you can use it in your emails as well? In this article, I’ll explain how to use email markup language to enhance your emails and validate your efforts. What We’ll Cover: Using Schema.org for email markup How to... […]